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College athletics are in trouble in general regarding attendance. The SEC is even having troubles with student attendance. Millennials aren't going to carry the torch once it's officially passed on by the generations before them. Unless Duke, OSUcks, Kansas, Kentucky, Louisville, Michigan, or any massive name like that comes to the JAR, you're going to need to use gimmicks and promotions to get them to show up. It is what it is right now. Meanwhile, I'm going to enjoy UMass coming to the JAR. Might even yell something about Calipari. ?

NOT all of us!

I paid $60 for a GA season ticket. It doesn't get cheaper than that. They do charge too much for single game tickets. A family finds the single game experience too expensive. I don't get the sense that season reserved seat sales are bad, but many people buy them and don't use them. My thought on cutting budgets is that they spend way too much money and efforts on sports that regularly are unsuccessful. They need to prioritize for programs that have been successful and that are less expensive to run, like basketball.

I don't know the real solution. As @clarkwgriswold said season tickets are already insanely cheap. It comes out to like $4 per game for GA admission. I do agree single game tickets should be more like $8-$10 per game instead of $15-$20 at least until demand indicates otherwise. Even with reduced prices I don't think we'll see attendance improve much. Students can get in for free and they still don't show up. It's all about trying to create that fun atmosphere to make going to the game on a Tuesday night "the cool thing to do". I for one would like to see better promotions. Maybe have a dollar dog night or buy 1 get 1 ticket night. I was watching an EMU game on ESPN+ and they had craft beer night where you paid $x-number for a ticket, got x-number of drink tickets, and a GoT themed stein that read "House Eagle". Of course doing a promotion like that would require the JAR opening up beer sales.

What am I missing here? U Mass is something special?