The inverse of this is James Madison. Their applications and/or enrollment are up ~78% or something like that in the last few years (read this on their board). Their meteoric rise in athletics is driving the overall school enrollment. Their football team has won, and now their basketball team is having success. They've made the full move to DI, but built their brand at the FCS level (Game day went there when they were a FCS squad). I don't know how they were successful in breaking out of the shadows of Virginia, Virginia Tech, etc. - but they were.
They are a case study that Akron needs to examine closely.