The issue with the comparison isn't Rutgers & UMass - it's comparing the Big Ten to the MAC.
The Big Ten wants to be in larger TV markets because they have established programs like OSUcks, Michigan, Penn State, etc., that will be heavily consumed by the bigger markets.
I certainly agree with increasing the MAC footprint to the Boston market being a positive benefit. But the positive effective of this move won't be felt in whole until we have the other 3 schools added - whomever they may be. Reason being the next TV deal cycle for the G5 conferences will be based on competitiveness. I stated in another thread that the SBC is currently ahead of the MAC in competitiveness. Additions like UMass, WKU, etc., will make the MAC more competitive, and potentially put us ahead of the SBC - again.
More competitive conference + bigger markets within the conference = more $$$
That's the equation and the bigger key within the equation is the first component.