That's a lot of people gambling. I think it is more related to community support and actually asking for community support.
Maybe it's a combination. How long has it been since the coaches and players (many of which are local and have ties to the community) have actually gone campaigning around Akron and its suburbs? The occasional speech at the Hall of Fame luncheon doesn't cut it, nor does going on a sports talk radio show every other month. That plays into the mentality that the area has developed in regards the program.
It takes a large combination of things working well to get a strong fan following. It takes community support, winning, media coverage, the list goes on. The question is, what comes first and what can we do to get that going? Winning is obviously the big one and the least dependent on the others to get going, but community support helps facilitate that by generating a home field advantage and pumping money into the program. Media coverage stems from winning, but also from a community that demands coverage, however coverage can also create the community that supports the team.
I think the answer comes down to doing everything we can on all the fronts. If we sit around and hope that fixing one thing will solve all the other problems, we'll never get anywhere.