I wouldn't say this is the marketing departments fault. Perhaps if you were implying it was JD's fault for not making an appearance then I could make some sense of what you're saying. While I'm sure having the coach talk to fans would make a big impact, there are many MANY other opportunities for this to happen. Maybe he was on vacation, maybe he was recruiting the next Akron star, maybe he just didn't wanna show up and hear someone complain about the chicken wings. Thanks UA, keep it going. The more events like this, the better.