I agree with this. There's almost no where a student can go to learn about any of this. Get student orgs on board too (cough, the Buchtelite, ZTV) so you can do pre-game interviews/history pieces and things like that.
It really seems like Bowden and co. along with the athletic department is now trying to build a culture. Heisman Statue, Charlie Frye honoring, throwbacks...keep doing things like this, and KEEP WINNING, we might end up with something really nice down the road.