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It's Official -- in the ESPN BOTTOM TEN


K-Roo

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F ESPN. Just another thing to say "F-you" to.We can't worry about this crap. If anything, this is the most publicized story involving the Zips we've had all year.There's something in marketing that I think is called "association". The marketing genious GP1 can correct me if my terminology is off. But the idea is that when you put two things together, they become linked in the target's mind. Thigns like catchy jingles, logos, and that type of stuff are the basic forms, but it can also work between two different brands. There will be some people who will read this and it will brand the Zips forever as a crappy team on a crappy list, but there are others who will see the ESPN logo then see the Zips logo and will get the idea that the Zips are significant enough for ESPN to cover them. There is no such thing as bad press.

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F ESPN. Just another thing to say "F-you" to.We can't worry about this crap. If anything, this is the most publicized story involving the Zips we've had all year.There's something in marketing that I think is called "association". The marketing genious GP1 can correct me if my terminology is off. But the idea is that when you put two things together, they become linked in the target's mind. Thigns like catchy jingles, logos, and that type of stuff are the basic forms, but it can also work between two different brands. There will be some people who will read this and it will brand the Zips forever as a crappy team on a crappy list, but there are others who will see the ESPN logo then see the Zips logo and will get the idea that the Zips are significant enough for ESPN to cover them. There is no such thing as bad press.
I think it was Lee Harvey Oswald who was the first to make that statement.
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