Good Marketing Strategy

[GP1]

I was on the internet just now and clicked on a story in the ABJ about bedbugs in OU dorm rooms. When the story came up, there was an advertisement for Akron football tickets around the border of the story. This is a very good and modern strategy using the best player on the Zips team, Wagner. My wife works for a guy named Ric Elias (he has a widely viewed video on the internet right now as he was one of the passengers on the plane that went down in the Hudson) who owns a company named Red Ventures here in Charlotte. They do internet marketing for companies like DTV (they are the #1 distributor of DTV in the US), Miracle ear and some other really well known companies. They also take the inbound calls for those companies as the 800 numbers on the advertisements direct them to their company. It is really cutting edge stuff they are doing and if you are a good web developer, you can write your ticket at this place. It isn't a sleazy telemarketing company like folks around Akron would normally think of (I won't say the name) that calls people to hoodwink them out of their Social Security check in the name of God or politics, sell them a crappy product or anything like that. It is a comprehensive marketing program they design from start to finish.

That's not the point though. The point is, this marketing strategy works for a lot of people. UNCC did it in the Charlotte Business Journal website and they have almost sold every PSL for their new stadium. It wasn't the only reason for the sales, but it helped market directly to those with money who could afford the tickets. Let's hope we have a good team and down the road we can take advantage of these strategies.

Things like radio ads and TV ads aren't very effective anymore as people change the channel when one comes on. Nobody looks at billboards and is really not in a position to immediately do anything about a billboard advertisement when they see one as they are probably driving and will forget by the time they get home. Americans have a very short attention span. The same goes for bus ads as well. They aren't 100% ineffective, but pretty close. Should they do them? Only if they have extra money to spend and then yes.

We give the Athletic Department a hard time a lot on this board and we should pat them on the back as well when they do something right. This is the right thing to do and we should pat them on the back for it. So to the folks in the Marketing Department I'd say, well done. You did the best you could with what you have.

[Hilltopper]

I was on the internet just now and clicked on a story in the ABJ about bedbugs in OU dorm rooms. When the story came up, there was an advertisement for Akron football tickets around the border of the story. This is a very good and modern strategy using the best player on the Zips team, Wagner. My wife works for a guy named Ric Elias (he has a widely viewed video on the internet right now as he was one of the passengers on the plane that went down in the Hudson) who owns a company named Red Ventures here in Charlotte. They do internet marketing for companies like DTV (they are the #1 distributor of DTV in the US), Miracle ear and some other really well known companies. They also take the inbound calls for those companies as the 800 numbers on the advertisements direct them to their company. It is really cutting edge stuff they are doing and if you are a good web developer, you can write your ticket at this place. It isn't a sleazy telemarketing company like folks around Akron would normally think of (I won't say the name) that calls people to hoodwink them out of their Social Security check in the name of God or politics, sell them a crappy product or anything like that. It is a comprehensive marketing program they design from start to finish.

That's not the point though. The point is, this marketing strategy works for a lot of people. UNCC did it in the Charlotte Business Journal website and they have almost sold every PSL for their new stadium. It wasn't the only reason for the sales, but it helped market directly to those with money who could afford the tickets. Let's hope we have a good team and down the road we can take advantage of these strategies.

Things like radio ads and TV ads aren't very effective anymore as people change the channel when one comes on. Nobody looks at billboards and is really not in a position to immediately do anything about a billboard advertisement when they see one as they are probably driving and will forget by the time they get home. Americans have a very short attention span. The same goes for bus ads as well. They aren't 100% ineffective, but pretty close. Should they do them? Only if they have extra money to spend and then yes.

We give the Athletic Department a hard time a lot on this board and we should pat them on the back as well when they do something right. This is the right thing to do and we should pat them on the back for it. So to the folks in the Marketing Department I'd say, well done. You did the best you could with what you have.

That advertising is called Google Ad Words. Those banner ads are presented directly to you based on your internet use history. Not everyone who goes to that site sees the Zips ticket offer. Only people like you who have shown that they might be interested, based on their surfing history. If you didn't spend time at ZN.O or Gozips.com, you would never see the ad. Do an experiment and start shopping for a new car. If you concentrate on one type of car, pretty soon ads for that car will follow you all over the internet.

[jupitertoo]

I was on the internet just now and clicked on a story in the ABJ about bedbugs in OU dorm rooms. When the story came up, there was an advertisement for Akron football tickets around the border of the story. This is a very good and modern strategy using the best player on the Zips team, Wagner. My wife works for a guy named Ric Elias (he has a widely viewed video on the internet right now as he was one of the passengers on the plane that went down in the Hudson) who owns a company named Red Ventures here in Charlotte. They do internet marketing for companies like DTV (they are the #1 distributor of DTV in the US), Miracle ear and some other really well known companies. They also take the inbound calls for those companies as the 800 numbers on the advertisements direct them to their company. It is really cutting edge stuff they are doing and if you are a good web developer, you can write your ticket at this place. It isn't a sleazy telemarketing company like folks around Akron would normally think of (I won't say the name) that calls people to hoodwink them out of their Social Security check in the name of God or politics, sell them a crappy product or anything like that. It is a comprehensive marketing program they design from start to finish.

That's not the point though. The point is, this marketing strategy works for a lot of people. UNCC did it in the Charlotte Business Journal website and they have almost sold every PSL for their new stadium. It wasn't the only reason for the sales, but it helped market directly to those with money who could afford the tickets. Let's hope we have a good team and down the road we can take advantage of these strategies.

Things like radio ads and TV ads aren't very effective anymore as people change the channel when one comes on. Nobody looks at billboards and is really not in a position to immediately do anything about a billboard advertisement when they see one as they are probably driving and will forget by the time they get home. Americans have a very short attention span. The same goes for bus ads as well. They aren't 100% ineffective, but pretty close. Should they do them? Only if they have extra money to spend and then yes.

We give the Athletic Department a hard time a lot on this board and we should pat them on the back as well when they do something right. This is the right thing to do and we should pat them on the back for it. So to the folks in the Marketing Department I'd say, well done. You did the best you could with what you have.

That advertising is called Google Ad Words. Those banner ads are presented directly to you based on your internet use history. Not everyone who goes to that site sees the Zips ticket offer. Only people like you who have shown that they might be interested, based on their surfing history. If you didn't spend time at ZN.O or Gozips.com, you would never see the ad. Do an experiment and start shopping for a new car. If you concentrate on one type of car, pretty soon ads for that car will follow you all over the internet.

Not OU dorms. Ohio Dominican University dorms.

And speaking of good marketing, see the attached link...

Episode 3, Relentless

[Captain Kangaroo]

Not OU dorms. Ohio Dominican University dorms.

And speaking of good marketing, see the attached link...

Episode 3, Relentless

"The thing that's depressing about tennis is, no matter how good I get, I'll never be as good as a wall. I played a wall once... the wall is relentless."

Mitch Hedberg

[scottditzen]

^ that's a very well photographed and edited promo for the Bobcats.

[Captain Kangaroo]

Hate the Bobcats all you want...those people do a nice job with promos. They have for many years.

[Dr Z]

If you didn't spend time at ZN.O or Gozips.com, you would never see the ad.

Kind of like preaching to the choir. If the ad is focused on Wagner, it's a good one. Now carry that theme throughout the city. Make it visible to Zips fans that aren't fanatics. The ones that would be on the edge if they started winning, or it was a nice day and they had nothing to do. Push those folks out the door.

[jupitertoo]

If you didn't spend time at ZN.O or Gozips.com, you would never see the ad.

Kind of like preaching to the choir. If the ad is focused on Wagner, it's a good one. Now carry that theme throughout the city. Make it visible to Zips fans that aren't fanatics. The ones that would be on the edge if they started winning, or it was a nice day and they had nothing to do. Push those folks out the door.

I'd like to see the Zips reach out more to the community somehow, such as holding their first three or four summer camp sessions at local high school stadia, etc. Need to be more visible.

[Hilltopper]

If you didn't spend time at ZN.O or Gozips.com, you would never see the ad.

Kind of like preaching to the choir. If the ad is focused on Wagner, it's a good one. Now carry that theme throughout the city. Make it visible to Zips fans that aren't fanatics. The ones that would be on the edge if they started winning, or it was a nice day and they had nothing to do. Push those folks out the door.

When you place that kind of advertisement with Google, they ask you what Key Words you want their search engine to look for. I would hope that they include anyone who reads the sports sections of Ohio.com, TheRep.com and Cleveland.com. The advertiser is charged for each time someone clicks on the banner ad.

[GP1]

That advertising is called Google Ad Words. Those banner ads are presented directly to you based on your internet use history. Not everyone who goes to that site sees the Zips ticket offer. Only people like you who have shown that they might be interested, based on their surfing history. If you didn't spend time at ZN.O or Gozips.com, you would never see the ad. Do an experiment and start shopping for a new car. If you concentrate on one type of car, pretty soon ads for that car will follow you all over the internet.

If they are using Ad Words, great. It seems a little more random to me. I just clicked on four ABJ stories to see what would happen and onlyh on the Federal Judge story did the ad come up. I saw a bunch of ads for things I haven't been looking for.

[GP1]

I'd like to see the Zips reach out more to the community somehow, such as holding their first three or four summer camp sessions at local high school stadia, etc. Need to be more visible.

I'm not in favor of things like this because college footballl practices are extremely boring and you don't want to show a boring product to fans. Not sure how many people would shold up at 8 AM for a college football practice. If they did hold it, the ONLY place to have it would be The Bid Dialer. There is really nothing to see the first few days.

[Hilltopper]

Go to Google Ad Preferences to manage yours.

[Dave in Green]

When I go to Google Ad Preferences, it correctly notes that I have cookies disabled, so it can't help me.

That's cool, because I have cookies disabled to keep from being "helped."

I enable cookies only for the websites that I selectively choose to allow.

[Doug Snyder]

I'd like to see the Zips reach out more to the community somehow, such as holding their first three or four summer camp sessions at local high school stadia, etc. Need to be more visible.

I'm not in favor of things like this because college footballl practices are extremely boring and you don't want to show a boring product to fans. Not sure how many people would shold up at 8 AM for a college football practice. If they did hold it, the ONLY place to have it would be The Bid Dialer. There is really nothing to see the first few days.

I like the concept of getting individual communities involved but I don't like holding practices on a strange field. tell me if I am wrong GP1 (as an ex-player)....but the risk of injury is much greater on a strange field...especially going from high quality astro turf to unknown quality local HS turf. For me...the pay back does not seem that great and the risk could be high. When I played for Jackson HS, we went as a team to see a Ken.t State game. Other schools were there too. For a while, I followed the Flashes closely because of that event. Not sure if it would be allowed today...but I would be all in for those kind of local tie ins.

[GP1]

I like the concept of getting individual communities involved but I don't like holding practices on a strange field. tell me if I am wrong GP1 (as an ex-player)....but the risk of injury is much greater on a strange field...

Maybe....maybe not.

It isn't a good idea because we have a stadium on campus we are trying to draw people to and going somewhere else sends the message we are drawing people somewhere other than The Bid Dialer. It creates a loss of focus.

It costs money to bus a team somewhere, run a high school stadium, clean up a high school stadium, etc. In addition to a lack of focus, there would have to be a return on the investment of the travel. The scrimmage we are going to play at tosu next weekend is at least paid for by the $1 million check we will get from them.

[Buckzip]

This is just my personal opinion, but the best way to draw fans is "WIN SOME FREAKING GAMES.

Even some of the national powers attendance drops dramatically when they are down.

USC didn't draw well when they were down. Miami even worse.

Those fans only go see winners Big bandwagon jumpers.There are other things to do in SoCal and Miami on a Saturday.

Akron, there isn't as much.

[zen]

That advertising is called Google Ad Words. Those banner ads are presented directly to you based on your internet use history. Not everyone who goes to that site sees the Zips ticket offer. Only people like you who have shown that they might be interested, based on their surfing history. If you didn't spend time at ZN.O or Gozips.com, you would never see the ad. Do an experiment and start shopping for a new car. If you concentrate on one type of car, pretty soon ads for that car will follow you all over the internet.

If they are using Ad Words, great. It seems a little more random to me. I just clicked on four ABJ stories to see what would happen and onlyh on the Federal Judge story did the ad come up. I saw a bunch of ads for things I haven't been looking for.

No, I was going to mention contextual advertising. With stuff like adwords, you really get a lot of tools for when and where your ads get placement.

About the quality of OUs promos, I believe that have a fairly well recognized film school. I dunno if they utilize that for promos, but I would imagine that have some students who know what they are doing with video equipment.