Zipster Posted November 30, 2006 Report Posted November 30, 2006 I remember "talk" of this last year. And now, I am beginning to get a little nervous about it this year. I think we may end up having dismal crowds this season, while we SHOULD BE getting pumped up!I have yet to see a basketball billboard around town. No excitement being built up in the newspapers. Why didn't we have a Midnight Madness or Halloween Hoops??? Is the community even aware that we are expecting great things from AU hoops this year?I have 3 grandkids that look forward to every home game. They can tell you the stats on every player. Zippy should be visiting classrooms promoting Zips athletics. Let's get the school kids excited which will then bring more families to games for a great evening close to home!C'mon AU Marketing. It can't be done without YOU. Let's fill the JAR and give this team the kind of support that it needs to be successful in every way!Just my .02 Quote
RowdyZip Posted November 30, 2006 Report Posted November 30, 2006 C'mon AU Marketing. Not to open this can of worms again, but please...UA. It hasnt been AU for a decade. Quote
zipfan 81 Posted November 30, 2006 Report Posted November 30, 2006 I also noticed not one billboard around the Akron area like last year, why not? Quote
RowdyZip Posted November 30, 2006 Report Posted November 30, 2006 I also noticed not one billboard around the Akron area like last year, why not? Hmmm...maybe a little gunshy after some heavy promotion of a football team that took two steps back this year? Just a thought. Quote
Balki Bartokomous Posted November 30, 2006 Report Posted November 30, 2006 You can thank Hunter for that. The guy who took over for the Wad seems to be lacking in everything from a general understanding of Akron, to what it takes to not piss off students. Oh the dark ages are right around the corner again. Quote
Captain Kangaroo Posted November 30, 2006 Report Posted November 30, 2006 My guess - The cracker-box JAR will sell out several times this season regardles of spending $$ on billboards. Why spend the cash for Marketing if people are going to come anyhow? The Zips aren't exactly swimming in money, so I think they need to be selective where it is spent.I do think there should be billboards arounf town to raise public awareness of the program regardless, but that's just my opinion. I don't think there is any fear that the basketball team won't meet expectations. If someone is afraid of that, they should be fired. Quote
Zipster Posted November 30, 2006 Author Report Posted November 30, 2006 RowdyZip - you can't teach an old dog. I've been around this university for decades. It'll always be Akron U to me, never will I get myself to say UA, no matter how hard I try. Quote
Zips Win! Posted November 30, 2006 Report Posted November 30, 2006 It'll always be Akron U to me, never will I get myself to say UA, no matter how hard I try.Ridiculous.....It's the University of Akron.......Deal with it! Quote
UADavid Posted November 30, 2006 Report Posted November 30, 2006 I thought it was once called Akron City College, but I don't think it has ever been Akron U. Just a local colloquialism. It appears to have been named the Municipal University of Akron from 1913 till 1967 when it became a state university and changed to the University of Akron.http://www3.uakron.edu/ips/overview/uahist.htmhttp://www.uakron.edu/resources/history/UAhistory.php Quote
RowdyZip Posted November 30, 2006 Report Posted November 30, 2006 Ridiculous.....It's the University of Akron.......Deal with it! Can o worms open...sorry folks. Quote
GoZips88 Posted November 30, 2006 Report Posted November 30, 2006 We've got big games against Nevada and Loyola coming up in late December when students are on break and probably away from campus. I hope the UofA and AK-ROWDIE management make sure that the word gets out enough (billboards, newspaper, ZipsNation.org, whatever) to absolutely pack the JAR for Nevada in particular. It wouldn't hurt to have that happen for Loyola as well. Haven't seen anything so far. The JAR needs to feel like a Can't@Akron game when Nevada rolls into town. Quote
Captain Kangaroo Posted November 30, 2006 Report Posted November 30, 2006 The JAR needs to feel like a Can't@Akron game when Nevada rolls into town. It should. If it doesn't, someone needs to (again) be fired. It will be because they didn't put forth any effort. Nevada may be Top 10 when that game rolls around. Quote
Dr Z Posted November 30, 2006 Report Posted November 30, 2006 How hard is it to put a few billboards up around town Put, lets say, 5 minutes into doing the layout. It lays itself out. Quote
Zip_ME87 Posted November 30, 2006 Report Posted November 30, 2006 The fact that it has been much more difficult this season than last to buy a single-game lower reserved seat (and I do mean 1 seat) seems to indicate that UA was quite successful in selling season tickets. Last year, I sat in Section J, Row C (directly behind the Zips bench) quite often without a season ticket. This year, the best I have been able to do is Section B or I, Row F. Quote
skip-zip Posted December 1, 2006 Report Posted December 1, 2006 I was a student in the early 80's, and remember having a t-shirt that said "Akron University". So, I believe they were using that name for awhile, and changed it to The University of Akron sometime around 1990.I've worked in sales and marketing for the past 15 years, and some things I'm seeing are really hard to believe as well. Not only is the volume of marketing really lacking, but the message is flawed as well. Has anyone heard the basketball commercials that say something like "come fear the roo and support the zips"? Well, if I remember correctly, its our OPPONENTS that are supposed to fear the roo, not us. Plus, the Fear The Roo concept is supposed to be a mean characterization of Zippy. Yet, the music in the ads sound like The Wiggles are singing it. It just totally misses the mark.This really is the nature of athletic administration. It's not anyone's fault. People are brought in from other places, and simply do not have a grasp of the school, the city, and the fans. This creates a situation where you can easily communicate the wrong message, or target the wrong audience. And those are essential elements in a marketing campaign. Look at Can't's ads in the Beacon Journal with their "On The Hunt" campaign. You can say what you want about Can't, but I can easily tell that those ads were created by professionals who knew what they were doing, knew their audience, and came up with a very creative concept to try to reach them.However, in spite of their ads they still suck. Quote
ZIPCODE Posted December 1, 2006 Report Posted December 1, 2006 I was granted a diploma in 1973 from "The University of Akron". Quote
skip-zip Posted December 1, 2006 Report Posted December 1, 2006 Zipcode. I just looked at my own diploma (can you tell I don't pull it out of the drawer very often?), and it does say "The University of Akron", and it's from 1987. I wonder why I had that t-shirt as a freshman that said "Akron University"? Quote
zip81 Posted December 2, 2006 Report Posted December 2, 2006 We have always been the University of Akron or Akron.Akron U is a slang (that I sometimes use myself)However, we have never officially been Akron University.Take it to the bank! Quote
Big Zip Posted December 2, 2006 Report Posted December 2, 2006 "The" is capitalized in The University of Akron. Quote
zip81 Posted December 2, 2006 Report Posted December 2, 2006 "The" is capitalized in The University of Akron. I stand corrected. Quote
Blue & Gold Posted December 2, 2006 Report Posted December 2, 2006 Akron U is slang. When I was a kid (I'm only now in my early 30's, so it wasn't ages ago) and we'd play touch football in the backyard, instead of counting to "6 Mississippi," to rush the QB, we'd count 1 Akron U, 2 Akron U, 3 Akron U... Quote
Recommended Posts
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.