So Brad Swanson, a "young guy" had the leeway and money to come up with social media night, bobblehead giveaways, replica championship rings, etc, but we just lock the new guy in an office with nothing but a pen and a pad of paper huh? BS. The marketing department at UA needs to be innovative and creative just like those for minor league teams. Unfortunately, that's what MAC teams are. Pick a current event. Do something goofy with it. The Rubber Ducks made NATIONAL news for the Brian Williams thing. How much did it cost? A news release, some social media posts, a pair of pants, and a little $$ to pay a guy by the same name to read stories. This is not difficult. Apologies for changing the direction of the thread, but this is (or should be) a very important focus of athletics and falls directly under the scope of our AD. Use social media, be witty and creative. How much money did social media night cost? Team jerseys, and some banners. And they ended up making a bunch on selling replicas.