I'm not denying the fact that the MAC doesn't give basketball the same attention that it gives football, but at the same time I don't see an easy way of fixing the TV situation. The MAC has a niche in football with the midweek games because for the most part the B1G, SEC, PAC-12, and all other conferences play the bulk of their games on Saturday and the NFL plays their games on Sunday with only 1 Monday and 1 Thursday game. People watch because they have an itch for football and its' the only thing on. You would be hard pressed to find a night of the week that didn't feature at least 30 basketball games between college basketball and the NBA.
I'm not absolving them of blame as there are things that need improving. They need to start by getting their showcase tournament to air on an actual cable station for all games Thursday-Saturday. TWCSN is not acceptable as it eliminates any fan that has dish or another cable provider from watching. ESPN would be a stretch for anything besides the Final and perhaps semis, but there are a host of other options FSN, FS1, FS2, CBSSN, NBCSN just to name a few. I should be able to walk into a sports bar and ask them to turn the game on and not have them tell me sorry we don't carry that station.