I wouldn't get caught up in trying to keep up with the Jones's. Infocision has financially hamstrung the football department. If you add in what we're spending on the stadium to what we're spending on everything else football related (coach, staff, recruiting, etc) we're near the top of the MAC. The problem is we can't both make debt service payments on the stadium while still having an upper tier G5 budget. That's why we just lost an assistant to Marshall.
IMO NIL is a great equalizer for a program like Akron. Facility upgrades are immensely costly and don't correlate directly to success. Two of our G5 peers in the Sun Belt built new arenas in the last 5 years. This season they went a combined 15-21 in conference play.
What matters for success and notoriety is players. We already have the training facility and fantastic locker rooms that are in the upper echelon of the MAC. IMO every dollar you spend in NIL equates to $10, $20, maybe more in facilities. You get a greater ROI in NIL.