In an attempt to offer one semi-fresh take on this topic -In a post-game interview last year, Dambrot stated - "We get 4,800 people here on Credit Union Night," and that game is played against a lousy opponent. You can't tell me it's (low attendance) only about scheduling."His point being - Someone, years ago, went out and built a relationship with the Credit Union. That game is always one of the best-attended games of the season. 4,500+ butts-in-seats is a given. For basketball - Who is going out now-a-days and building corporate relationships under the model of the Credit Union game? If people are going to point a finger at the schedule, the game results, the MAC or whatever...working with corporations and community groups to get more "<Insert Group Here> Night's" needs to be a focus too. It isn't like Credit Union members are some rabid group of hoops fans. What is successful with them can be successful at many other institutions.