It would be too much taking into account how much billboard advertising returns.Here is a better idea. Take half the money they spend on billboards and flush it down the toilet. Take the other half and spend it on scholarships for students. No matter what, half of the money will be spent wisely in lieu of ALL the money being flushed down the toilet on billboards.While I love the idea of the scholarship, I don't think a $450 scholarship will build the brand awareness that the football team desperately needs at this time. It pains me that we finally have a brand to market, and let an economically sound opportunity slip away. I know you like to see cash in the drawer at the end of the day from your marketing, but building a brand is not about that, you have to see the forest through the trees when measuring brand awareness.