I’m looking at the Akron live sports market. If you can’t grasp that, let’s try something else.
Toledo market size: 518,300, the university has 15,013 enrollment. Attendance: 21,352
Akron market size: 556,000, and the university has 25,117 enrollment. Attendance: 7,237
The difference? Fanbase engagement. Student engagement. Winning helps too.
Toledo eats our lunch when it comes to marketing.