Those aren't UC ads though. Those are WLW ads. The radio station was hyping the team that they broadcast. I guess 1350 could do the same thing but it would be like a tree falling in the woods. Secondly, Cincinnati Bearcats football was an OSU alternative that could be sold with a straight face. Akron Zips football is not in that position. If/when the Zips become an entertaining, winning, relevant program I would hope to see better promotion. Right now, there is nothing to sell and we all have personal experience that tells us bringing in potential Zip fans to watch bad football is counterproductive. Before we get the cart ahead of the horse what needs to be promoted is SCHOOL PRIDE within the student body. My $.02