He's not the first AD that failed to get people to UA football games, though I would agree no one is coming up with new ideas.
I think it also a tough sell for the common fan to buy tickets for an inferior product. If you're one of us that strongly follows out alma mater's teams, you'll buy. Otherwise if you are "Joe Akron", you'll go to the local high school game or watch the Buckeyes, at least until you can see a regular winner.