And what you just pointed out is the other HUGE problem that plagues the MAC is nobody cares about the Directional Michigans, NIUs, and Balls.
Not to mention there is a residual effect from rarely allowing your local HS boys basketball demographic to attend games. How are we to expect kids/families to root for Zips basketball when they can't attend the games in their own backyard because of scheduling conflicts?
I'm not saying these two pieces are the entire pie, but they're the two largest chunks.
The networks control the flexing schedule. Not sure why the MAC wouldn't be able to get similar revenue deals, though, with a Monday/Thursday schedule (flex Thursday games to Fridays still, but at least you're not playing games on Tuesdays) or Wednesday/Sunday.