There's not a tremendous amount of community support for the Zips, and he seems to have a difficult time getting high schoolers in and excited about playing for the Zips at first glance. The University sports facilities are amazing (especially for the MAC), and he has great success recruiting players who understand what college football is about, and for one reason or another aren't cutting it at their current place. I would answer that it is out of necessity, but intentional. Coach Bowden has been turning around the incredibly poor state of our football team for a few years now, in a four step process - lose big, lose little, win little, then win big. He's somewhere between steps 3 and 4 right now.
To understand when all the community support disappeared, look up 'Rob Ianello head coach' and be thankful you didn't have years like that to endure.