For football at least, a huge hurdle in this state is Ohio State. When people want to watch football on a Saturday, many many many want to watch Ohio State, even students at Akron. It's so annoying. The Zips have a horrid reputation of losing, so it's going to take steady winning, and positive coverage of them, to get people really interested.
I was talking with my buddy the other day and I told him I wish Akron could some how land a recruit that wasn't on the radar for many, but came out of nowhere and had everyone's attention. Big Ben at Miami years ago, or heck, I even mentioned Johnny Manziel (not in terms of being an idiot, but in 2012, he was the IT guy suddenly and Texas A&M was everywhere). I mean, that may seem like a bunch of BS from me and out of left field, I know, but that kind of thing could really change things in an instant.