I know you don't like Jim Grobe but he turned around a moribund Ohio program and had 11-, 9- and 8-win seasons at Wake. He had a lot of fire behind the scenes and held people accountable. Not sure I am seeing the same in Joe M. at this point.
Definitely marketing spin. Total enrollment up by a whopping 4 students over last year, but number of undergraduates down several hundred. More work to do to effectively communicate UA's value proposition to prospective students.