Let me pose this question, what is the purpose of college athletics? It is NOT supposed to be about money. The purpose of athletics is to educate students in the ideals of good sportsmanship and self-discipline. Athletic activities must, in all cases, be consistent with the primary intellectual aims of the University. So, for not-for-profit institutions to only provide sports that "justify the financial means" denies individuals the opportunity to be thrust into leadership roles. Athletics benefits the Institution and society as a whole, by allowing individuals to "practice" being leaders before they enter the "real world." Athletics also educates students in the importance of integrity in sportsmanship. This translates to integrity in the workplace. Although I was never a college athlete, this was always the way I preceived the purpose of college athletics.