Media is one thing but it's hard to drum up fan support when you've been one of the worst D-1 teams of the last decade +. You can only do so much marketing and promotions
I think the Vols just score too much to have an upset possibility. If it was a grind it out team there might be a chance. But they score 40+ pretty much every time out. I'd bet over 56 for them
The purpose of seats is to have people in them too. Maybe just knock down that side and throw some billboards up. Here's an idea, cover up the ugly concrete walls with paid for advertising