The hottest thing in college football right now?
Only today, HGI, as a result of that fateful Friday trip, sits at the forefront of the booming football-helmet design industry. Thom's company, shrouded in secrecy because of the sensitive nature of its work, produces prints and designs that vary from $60 to $600 for some 70 high school, college and NFL teams, including the Washington Redskins and Seattle Seahawks.
About 50 college programs this fall, in an extension of the latest arms race to look good and attract recruits, will wear helmets that feature HGI's work in collaboration with the schools and their apparel providers.
Thom's college clients include Oregon, which donned perhaps the most notable HGI look -- a silver carbon-fiber design for the BCS title game in January 2011 -- Ohio State, Georgia, Texas A&M, Notre Dame, Michigan, Texas, TCU, Iowa and Virginia Tech.
The helmet Oregon wore for its BCS title game battle with Auburn is probably the most famous that the graphics firm HGI has put together.
"They're the hottest thing in college football," McCoy said. "You sit there and you look at a football helmet for 20 years and think, 'What can we do to make this different?'"
HGI found a way to do it.
Hydro Graphics Inc.
The Zips need to keep up. 2014 would seem to be the time for optimism. Go get em super AD!
Trendy uniforms a differentiator (full story)
Uniforms. They're a topic around college football offices these days almost as often as the words "up-tempo offense." Indiana, for example, assembled its team for a uniform unveiling that has more than 300,000 views on YouTube. One Big Ten assistant said it was produced "purely as a recruiting tool." New uniforms make coaches downright giddy as they hit the recruiting trail.