New Weatherford High School Logo Story
"“The entire process to change and trademark a new logo would take up to a year,” Moore said. “The majority of the delay would be waiting for the U.S. Patent and Trademark Office to approve the logo.”
Moore provided two references and price quotes from professional graphic artists, including a proposal from Joe Bosack of The Joe Bosack Graphic Design Company, who has done work for major professional and collegiate programs like the Colorado Avalanche hockey team, Iowa State University, UNLV, and Mississippi State University.
“Bosack’s redesign of the Akron (Ohio) Zips kangaroo logo helped that school’s ‘Fear the Roo’ campaign win a 2005-06 National Association of Collegiate Marketing Administrators Best of Show award for a ‘new revenue-generating idea,’” Moore added."