failed social media experiment. If they wanted to use social media to beat everyone to the punch, theyre only about 5 hours late to the fight. Such a useless marketing department effort...
I don't think they understand how social media and the internet work.
I think they're waiting on a full write-up to be written before announcing. You don't need that on Twitter. Just say the coach's name and it's official. Say a write-up is coming later on gozips.com and stop delaying while things snowball out of control.
Why? Isn't a frenzy a good thing? The more excitement that can be created the more people talk and the more it builds. There is nothing wrong with building peoples interest. To me, this is working, I doubt it is meant, but it is definitely working. People are talking, people are excited, people I never expected are contacting me. I want snowballs...it is Christmas isn't it?
+1 Push those "this is Akron football, nothing good happens to us" thoughts aside!