I agree Zen.I saw the tail end of the spot and the production value seemed high.However, quick edits of campus, sports activities, labs, parties, classrooms, studyrooms, dorms set to fast pace music or something to appeal to the students ...mix in some snappy graphics and you've got yourself a nice spot.From what I've seen from over the years, universities make the mistake of putting the president up front...stroking the boss, instead of communicating the correct messages.Companies also do this with the CEO.Instead of having Proenza talking about the Akron Advantage...lets show it to them!!!