Back The Zips - New Basketball Marketing Theme

[Hilltopper]

Saw that the basketball team had a video shoot today. All players were wearing the black jerseys from last season. I was hoping we'd go back to blue/gold, but I guess the black is here to stay...

The other Uni's are still in play. They just used the black ones for today's photo shoot.

[Hilltopper]

From Todays photo shoot.

[akzipper]

The other Uni's are still in play. They just used the black ones for today's photo shoot.

Yes, I'm sure they'll wear the other 3 jerseys from last season. I was just hoping they would retire the black uniforms.

[Zip Watcher]

Yes, I'm sure they'll wear the other 3 jerseys from last season. I was just hoping they would retire the black uniforms.

They were the best uniforms of the NCAA tournament last year. I hope we see them used as the primary uniform. I love Love LOVE the use of the Z as the primary brand.

B) B) B)

Go Zips!

[Staton14]

I must admit, they are doing some cool things with the "Back The Zips" campaign. According to this release you can get your picture taken "back to back" with your favorite Zips player at various events leading up to the season

http://gozips.com/sports/mbkb/2013-14/rele.../2013091880zryw

[Gcc]

[Dave in Green]

Glad to see there's a clever campaign behind the seemingly bland Back The Zips theme. Playing on the back-to-back championships and taking photos of fans and players back-to-back is pretty cool. I'd still like to see some play on the Got Your Back concept tied in.

[ZipsBrad]

Here is the new schedule poster for this year. The marketing campaign will begin to roll out next week with billboard and bus ads around town. I'll post those designs soon. I think you guys will like the edgy feel of this year's campaign! #BackTheZips!

[zippy5]

Ahh back the Zips playing off the back to back titles. Nice.

[Z.I.P.]

Ahh back the Zips playing off the back to back titles. Nice.

Ohhhhhhhhhh! I thought it was because this is the year we bring back the Zips to the Hawaiian Isles. My bad.

[Captain Kangaroo]

What is it a play on?

Back to the future?

Back to the wall?

A return to whatever we thought before we all "thought bigger"?

Think Bigger made sense. We aspired to elevate the program. Zeke was a 7-footer.

"Back to the Zips"? When did we ever leave them?

I sold the Marketing Department WAY short. As the beginning of the hoops season approaches, the campaign is building to a crescendo. Looking at the big picture, it's clever and well-organized. Interactive and fun. A more-then-worthy followup to the "Think Bigger" campaign.

If the Team backs it up with a couple early marquee wins, of which our 2013-14 schedule permits, the JAR will rock this winter.

Nice job UA Marketing.

[Hilltopper]

I sold the Marketing Department WAY short. As the beginning of the hoops season approaches, the campaign is building to a crescendo. Looking at the big picture, it's clever and well-organized. Interactive and fun. A more-then-worthy followup to the "Think Bigger" campaign.

If the Team backs it up with a couple early marquee wins, of which our 2013-14 schedule permits, the JAR will rock this winter.

Nice job UA Marketing.

Brad Swanson is the best thing that has ever happened to the marketing department. As I was leaving the JAR yesterday, I overheard Marla Ridenour interviewing him for the story that appeared in today's ABJ. He has a great feel for the demographics of the Akron fan base. He has done a good job of trying to get the students more involved by making them feel part of the program. My fear is that some bigger school is going to see his work and grab him away from us.

[Zips22]

Does anyone know who to contact about a bit of misinformation on the new back the zips website? It says that the coastal Carolina game is on November 11 when it is in fact on November 8th.

[Dr Z]

Does anyone know who to contact about a bit of misinformation on the new back the zips website?

This guy is very good about forwarding emails to the proper person.

[ZipsBrad]

Does anyone know who to contact about a bit of misinformation on the new back the zips website? It says that the coastal Carolina game is on November 11 when it is in fact on November 8th.

It is fixed! Thanks for the head's up.

I appreciate the kind words and feedback provided by each of you. Know that I do read this forum regularly and am always looking for ways to get better. If you ever have ideas you'd like to share or have feedback, feel free to reach me directly at bswanso@uakron.edu.

Go Zips!

-Brad