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The Impact of NIL Contracts


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35 minutes ago, kreed5120 said:

FedEx announced a $5 million per year commitment in NIL to the University of Memphis. One has to think this will make them the top program in the AAC.

 

https://www.commercialappeal.com/story/sports/college/memphis-tigers/2024/04/19/fedex-memphis-athletics-nil-fred-smith-football-basketball-laird-veatch/73376523007/

 

It was only a matter of time before corporations jumped into the Wild West. I actually like this moreso than random donors. 

Edited by Let'sGoZips94
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3 hours ago, roopride said:

its not a platform to connect students for name, image, likeness.   Its a platform to pay someone to play at that college.   Like professionals get paid.

It instantly went sideways.  Maybe it just revealed what had already been happening under the table at P6 programs?

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56 minutes ago, Blue & Gold said:

It instantly went sideways.  Maybe it just revealed what had already been happening under the table at P6 programs?

 

Ding ding ding. 

 

Cars (pretty much all of them), housing/food for families (pretty much all of them), tattoos (Ohio State), escorts (Louisville and probably others), etc. 

 

It's visibly a lot crazier now, but it was so much dirtier before. 

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9 hours ago, roopride said:

I believe things happened under the table but I think all this is at a new level. 

 

Definitely, there was money exchanging hands before, but nothing to this scale. Now you have companies like Tyson and FedEx committing reportedly $5 million/yr. The tattoos or free car is pretty small scale compared to the money that is getting thrown around now.

Edited by kreed5120
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37 minutes ago, clarkwgriswold said:

My thought going into this was that a kid should be able to sign autographs or make an appearance at a car dealership for a little pocket money but this has evolved into full scale professional sports.

Out of curiosity I went ahead and looked what the Euroleague is paying. Mirotic is making $5 million. Shane Larkin is making $4 million. After that the top players are making ~$2 million. It's not inconceivable that in 5, 10 years from now that the NCAA will be the best paying basketball league outside the NBA.

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1 hour ago, kreed5120 said:

Out of curiosity I went ahead and looked what the Euroleague is paying. Mirotic is making $5 million. Shane Larkin is making $4 million. After that the top players are making ~$2 million. It's not inconceivable that in 5, 10 years from now that the NCAA will be the best paying basketball league outside the NBA.

 

https://sports.usatoday.com/ncaa/finances

 

Is $30-40k per year for education and room & board enough for athletes that generate tens of millions if not hundreds of millions in revenue for a school? If not, then the fundamental question becomes how is a player's financial compensation married with the end goal of higher education - the degree? The difference in schools - degree-wise - are largely indistinguishable for the majority of athletes as the different types of majors realistically available for student athletes is limited. 

 

That's why the NCAA is in this mess today. "Suits" in both Indianapolis and at the individual schools have reaped the financial benefits of the athletes without either 1) allowing the athletes to also reap the benefits via NIL or 2) being directly compensated fairly by the schools. 

 

Based on the revenue generation for football and basketball, the NCAA should be the 2nd highest paying basketball league in the world. 

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11 minutes ago, Let'sGoZips94 said:

 

https://sports.usatoday.com/ncaa/finances

 

Is $30-40k per year for education and room & board enough for athletes that generate tens of millions if not hundreds of millions in revenue for a school? If not, then the fundamental question becomes how is a player's financial compensation married with the end goal of higher education - the degree? The difference in schools - degree-wise - are largely indistinguishable for the majority of athletes as the different types of majors realistically available for student athletes is limited. 

 

That's why the NCAA is in this mess today. "Suits" in both Indianapolis and at the individual schools have reaped the financial benefits of the athletes without either 1) allowing the athletes to also reap the benefits via NIL or 2) being directly compensated fairly by the schools. 

 

Based on the revenue generation for football and basketball, the NCAA should be the 2nd highest paying basketball league in the world. 

No basketball program is generating their school hundreds of millions in revenue or anywhere close to that frankly. The bulk of the athletic revenue comes from football. Even at basketball schools like Kentucky. I'd venture to say 85% of D1 basketball programs aren't clearing 10 million in revenue a year. Let alone 10s of millions.

 

My earlier comments weren't really about whether or not college players should be paid. I've stated on this board several times that it really doesn't matter if people like NIL or not. It's about adapting or being left behind. I was more just bringing light to the transformation.

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28 minutes ago, kreed5120 said:

No basketball program is generating their school hundreds of millions in revenue or anywhere close to that frankly. The bulk of the athletic revenue comes from football. Even at basketball schools like Kentucky. I'd venture to say 85% of D1 basketball programs aren't clearing 10 million in revenue a year. Let alone 10s of millions.

 

My earlier comments weren't really about whether or not college players should be paid. I've stated on this board several times that it really doesn't matter if people like NIL or not. It's about adapting or being left behind. I was more just bringing light to the transformation.

 

I wasn't trying to suggest that the basketball players generate the most revenue. Just stating that the NCAA is essentially a pro league revenue wise, but the athletes have gotten less than pennies on the dollar for decades. It will be interesting to see how this all settles. 

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