It certainly increases the odds one of the celebrity online personalities makes it to be a finalist. Particularly if they bought a number of season tickets. In that case I'm sure they would spend several segments talking about it.
Edit: Big Cat is evidently up to 18 tickets purchased. Eric Sollenberger, his co-host, said on another Barstool podcast he himself bought 10. If you add up all the Barstool employees they probably have 100+ tickets. There is a realistic chance of one of them making it to be a top 10 finalist.