Exactly. Minor League Baseball is a good comparison to Mid Major college sports. Both have some die hard fans, but a majority of the people that go to MiLB games go for something else. Whether its a theme, giveaway, or whatever, the entertainment is what makes people come out. We can do more entertainment at games without taking away from the actual product on the floor. The in-game experience hasn't been the same since Covid, and that really does make a difference, especially if casual fans came back to one game after covid, and went home with the mentality of "I can just watch this at home"