Taking away nothing from his career accomplishments on the sidelines, it is unreal what a "pro" Bowden is in Sales/Marketing. Looking at past UA hirings, there was NOTHING that even remotely compares to the absolute blitz of fantastic information we've witnessed over the past few weeks regarding the Program.
He's getting his message pushed to whomever will listen, and pounding on those who won't listen until they do so. In the past, the University waited for the ABJ or radio or TV to call them to provide media exposure. The media craves a good story...but they will not typically pursue UA for information. UA needs to feed it to them. Relentlessly.
Bowden's crew are absolute pros. And the results of their early efforts, on all fronts, really are impressive.