Bowl game? Sure extend him.. you can't argue with two bowl games in three years when we've gone to 3, ever. That seems unlikely at this point however. But you know what, a win against Troy and we'll mostly be singing another tune next Sunday.
MAC conference
I'd wager it's roughly the same as those who would watch a MAC game on cable. I don't think there would be too much revenue if no one was tuning in. I think you underestimate how many people are moving away from cable as well.
I would argue there's nothing to gain from playing a good 1-AA team. Either don't schedule them at all or schedule the APBs of the world that is (should be) a sure win. The JMUs of the world can beat us, and that is not worth the risk