The team walked through campus the past 3 years and it never worked out. The buses would drop them off by the rec and they had to walk over to the fieldhouse. It usually turned into a long period of awkward silence, and about 5-10 fans watching with an occasional clap heard now and then. I always felt like that might have hurt the team's motivation more than encouraged them. Also recruits couldn't have been very impressed watching it either. Not to mention Ianello was so dull he really didn't even acknowledge the few fans that did show up.
The goal is to have the team walk through the most condensed area of fans. I really don't care if it's in the middle of campus, or in a tailgating lot. Honestly I'd have cheerleaders and players throw out tshirts and other giveaways as they walk through. Everyone loves free stuff, maybe that could help draw some crowds at first.