As somebody else pointed out, the only "plus" Kent had over Miami this year was playing (and losing) to Alabama and Auburn, whereas Miami played and lost to Michigan and Indiana, which were good teams as well. Miami had a better overall record, better conference record, and obviously beat Kent 3 teams. If there is that much weight given to who you lose to in these ratings 1) there are clearly some serious flaws in them and 2) why wouldn't you schedule tough as hell in the OOC to game the system?
Best case scenario, you *might* give yourself an at-large chance if you pull off a few upsets, you're better prepared for March Madness, and you give yourself a chance at better seed (therefore better matchup) if you win the conference tourney. Worst case scenario, it all comes down to 3 days in Cleveland like it always does, with the potential for getting a better seed due to losing to these good teams..