Without getting into any debates over the logo, I will say, in my opinion, it is way too basic, simple and unsexy. I'll never buy a piece of Zips gear with that logo. Why anyone would create something so basic, focusing on an "A" which is common to about 100 universities (Alabama, Auburn, Albany, Arkansas, etc), is beyond me.
When athletic directors build their resume they usually want to tout stats saying they "created a new branding that increased gear sales by XXX%". It won't happen with this "A". It's is a whiff.
If you like the new logo, great. I have no desire to debate it's merits. I just think it is lame... unimaginative... and boring. I'll wait for the next AD in a few years and see what he/she has to offer. In the interim I'll just wash my "Z" and "Roo-A" logo stuff on the gentle cycle.