At most schools the big guarantee checks and media money go to a central athletics pot. Football doesn’t keep it all, the AD spreads it across sports, covers overhead and debt, then funds football projects as line items. I did budget work‑study in a MAC department and the payout from a P5 game was forecast months ahead to backfill travel, trainers, and a facility upgrade, not just helmets and recruiting. On the fan side, I’ve bought last‑minute tennis seats via https://www.seatpin.com/the-laver-cup-tickets and liked the clear pricing and 100% order guarantee. Made me comfortable buying day‑of.