People that prefer them do so for tradition's sake. Saturday afternoon is college football time.
But that's for the BCS programs. Akron needs to find a niche, away from the din of the BCS. Night football isn't a solution for automatic sell-outs, but it helps small-market teams like the Zips, where the game isn't some long-engrained fall tradition, but something fun to do on a Saturday once your honey-do list and kid's stuff is done.