There was already a thread about Mike going to a school nobody knows.
Snow storm + bad record = low attendance.
I'm not sure what Waddell could have done about either of those. In fact, their best marketer, Coach Kelly, is at ND now. I'm interested to see what Mike will be able to do when he is driving the bus. From all I can tell, he is really good at changing one word from Turtle to Roo and selling tickets for an undefeated BCS level team. I don't think those things make for a marketing genious. Time will tell.
snow storm + bad record = 27,496