And I believe that this is what you are looking for.
Unfortunately, there is no way to separate what is real revenue and what is from student fees because of the way Akron reports things.
However, you can take a look at what other MAC schools report. EMU, WMU, Ohio, and NIU show how things actually work.
In terms of pure financial data, basketball gives you a much better ROI. But the question remains how much each sport brings in donors, gets alumni involved, and gives the university the better reputation within the local community and nationally. At Akron, that's basketball. What gets the alumni more excited? What gets them more involved and invested in their university at the present moment? It might change with success in football, but basketball is a quicker way to get the ball rolling. Remember, my point is that success in one sport can be re-invested to help other sports. We can focus on basketball, and take that good will and boosted revenue to pour into football to give it the boost it so desperately needs.