OK, OK, OK. . .
Here you see the power of the pen. A well written piece on a Zips player gets the blood flowing through the body of the fan reading it. I lapped up those words like a starving Amishman at a $2.99 buffet. This is where the Beacon Journal has failed the University for years and years and countless years. There are many stories to be told every season that could potentially pique the interest of the fabled Joe Akron but they are never told. The University, the staff, the players and the local media outlets all need to come together and realize how important and integral in-depth coverage is to developing any type of fan base for our football product. Same goes for basketball. Build it and they will come has proven not to be the case. Just win baby, has not filled the JAR.
You know, back when NASCAR was popular, the costs of being the title sponsor of were rising rapidly. I remember watching a segment on Inside NASCAR about these costs and that the payout to the race teams to be, for example, the Robert Yates Racing #88 UPS Ford driven by Dale Jarrett were extremely high, but UPS needed to spend an amount equal to the sponsorship activating it. United Parcel had to run an advertising campaign surrounding the sponsorship to get any mileage out of the first chunk of money spent. Kinda the old "if a tree falls in the forest but no one is there to hear it" deal. The potential for return on investment was much much larger than the NASCAR community. Millions of dollars were spent on commercials like this, run on non-NASCAR broadcasts to catch people's attention.
It's an apples and oranges comparison, but who is activating the investments UA has made in their athletic program? How much should UA spend? How much coverage should the BJ provide? They should have a vested interest in the success of the local University. How much responsibility falls on us to demand it?
Can't wait for the next CK Zips article. Love it. Ready to buckle my chin strap and get after it. Go Zips!