Because this is only after not doing either of those things since the moment he got here. I mean in community engagement alone; when drastic cuts were being made out of "need" he was rather silent. When the baseball team was cut, he was silent. When the ABJ, the community's largest single media source is producing story, after story, after story that paints a, albeit seemingly somewhat biased, picture he was rather silent. When asked how to fill "That-Stadium" he, rather negatively stated, that he wouldn't have built it. The list goes on and on... The point is that he hasn't chosen to engage the public in any meaningful way, and then attempts to reach out to the community in a way that fits his narrative. It comes across as dissingenuous, and that can be used against the guy. If you're going to "reach out to the community", than do it right. Do it everyway you can. Not only when it fits your own agenda.