I think what is posing as discussion here is best referred to psychologically as self-hatred, left over from the days of Akron U's losses in the first round of NCAA College Division games in the mid 70s. LeBron has stated publicly that, had he played college basketball, he would have spent his year in the JAR, with his coach, Keith Dambrot. Either that, or you're right -- having the most famous athlete in the nation playing in your gym and promoting your team is irrelevent.