I remember (not to long ago) a previous administration trying to make all the home games festive. They used to have live area bands, giveaways, marching band playing in the lot, cheerleaders, kids events, a visible (mascot) zippy, that big chocolate blow up zippy, beer tents, etc.. I thought they did a pretty good job. Do they have any of that anymore? I don't wander from Lot 9, but other than the same people trying to sell me some useless towel/rag, not much university sponsored stuff goes on. Personally I don't need all of that stuff, but I know most enjoy that kind of atmosphere.
Some of that takes place by the JAR.