I forget if it was 92.3 The Fan or the Pat McAfee Show discussing this, but the idea was thrown out that the NFL could become a pay cut for some players that wouldn't be selected in the first couple of rounds. That's a wild thought, but good for these players.
An Indiana basketball player used some of his NIL money to pay off his sister's student loans.
Loving this NIL stuff. The college athletics product will be better for it in the short term and long term.
Never forget, when social media influencers - particularly YouTube - started to become prominent, NCAA athletes were barred from this income. NCAA eligibility was on the line for anyone who wanted to make that side money. If it feels "out of control" now, just remember how overly controlled it was previously, then laugh at the chaos that has exploded in the rich elites' faces that lined their pockets on the backs of student athletes for decades.