He built the MAC brand around week night "MACtion" football. He has finally added a basketball school in UMass, but hasn't added any other basketball-first schools despite being in a relatively rich geographical setting for such addition(s). Just about half the MAC - schools like WMU, CMU, EMU, NIU, Balls, etc. - get to skate by in basketball thanks to maybe, maybe above average G5 football. Very little outside the box thinking to get the MAC more basketball exposure, despite the MAC having as much if not more success in basketball.