I made a trip to the JAR today. The new lighting in the arena is very nice. The strips of florescent lights that run the length of the rafters look cool.
While I was there, I did some quick math.
Start with the basic fact that the JAR's official capacity is 5,500. By my estimate, the upper reserved section has 750 blue chairs. The lower bowl has 1,600 blue chairs, total. That's 2,350 blue chairs in the JAR. That means that the wooden bleachers must total 3,150 seats. The long side has six approximately equal sections, while the ends have four sections of about the same size, each. That means that the long side has 6/14 or 3/7 of the 3,150 total bleacher seats. That number is very nice because 3/7 of 3,150 is exactly 1,350.
So, if we were to replace the wooden bleachers on the far side with blue chairs, we would reduce the JAR's capacity by 600. (1,350-750)
You would have a capacity of 4,900, with better seating for the majority of fans. It also creates a true "cheap seats" section behind one of the baskets, and forces the students to sit behind the other basket instead of being scattered around the arena and being shushed by a bunch of boring grumps.
You get more sellouts both from the reduced capacity and increased fan comfort, which increases the actual value of tickets and the perceived value of the basketball team.