If we win, it means we're better than the teams we beat. And if the teams we beat are good, that means we're good. And if we're good, we should let as many people know as possible. And it doesn't "mean nothing". That's because it's in the beginning of the season instead of the end like the CIT. This mas meaning for the NCAA selection committee. It has meaning for momentum going into the rest of the season. And it has meaning for media coverage. You get yourself in the spotlight, and you don't let yourself get out of it.