I did not say to cut Women's basketball. I said cuts should start on the women's basketball side. To be more specific Jodi Kest's run seems to be over. They've had a few down seasons now, including a very bad one last year and the future does not look bright. The sport produces essentially no revenue yet has similar expenses (give or take a few hundred thousand due to coaching salaries) to the men's basketball team. Jodi is paid somewhere north of 320k. In my quick 10 minutes of research, that seems to be close to twice the amount of the average MAC women's coaches salary.
As for you calling bullshit about good sports teams attracting students, donors, etc., I will simply leave this.
http://ftw.usatoday.com/2014/03/a-cinderella-story-how-universities-benefit-from-being-an-ncaa-tournament-underdog