You are correct, but who sets the men's basketball marketing budget? In governmental/non-profit accounting there can be restricted funds (interest on principal can only be spent - think endowment), temporarily restricted funds (ex- I will donate 5 million dollars, but only to go towards a new business school). However, both of those funds come from donors. I highly doubt anybody is donated funds to be used specifically for men's basketball marketing. My point is that the men's basketball marketing budget 99% likely comes from a general fund that is set from the AD or whoever. Meaning the U has full control of the budget. I get that, in the end, the promotion didn't end up costing much. But I think setting an amount of 800/avg with a MAC title on the line with games against Toledo and OU was a reasonable guess beforehand. Meaning the U was willing to spend ~16000 on the promotion. I think thats a fair estimate. Which takes me back to my main point that IF (not saying it is because I don't know, just what I've heard on here) the men's basketball budget is stopping the team from winning games because we can't make reasonable travel plans, we need to set priorities.